readMedia had the opportunity to sit down and chat with designer and illustrator, Philip Pascuzzo about his inspiration behind the readabout.me badge designs. Philip is the designer of the original Twitter bird logo and has created more than 300 book covers.
What were some of your inspirations for the readabout.me badge design
I wanted the badges to be immediately readable and iconic. My research lead me to Otl Aicher’s smart and elegant pictograms for the 1972 Olympics in Munich. The simplicity of these are very attractive and stand out among other Olympic pictogram designs. I was inspired by the colorful work of Lance Wyman’s pictograms for the 1968 Olympics in Mexico City. So the problem was making the read about.me badges colorful, fun and still very simple.
What is your favorite readabout.me badge and why?
The visual and performance arts badge has a sort of mid-century charm that I love. It was difficult at first to solve the problem of visually representing both of these activities on one badge. I’m glad I thought of an eye icon because it says a lot without being complicated at all. Adding human elements, emotion, and a sense of humor to these badges is what makes them work.
What was the most challenging badge topic to come up with a design for?
I think that the “Who’s Who” badge was the most challenging for me. I
presented some options that included a question mark at first. That approach
wasn’t working making it even more difficult. The final design is the
cleanest one out of the batch and I feel works great. Often the simplest
solution is the best, you just may need to get complicated before finding
How do you think you would react If you were still a student and your
school published one of your achievements online using a readabout.me badge,
considering your perspective as an artist/designer?
I would love it! I could probably convince my mom to buy me skateboard
equipment for every badge I receive. This almost game-like incentive is very
attractive and fun. Seeing the badges together is like a pretty mosaic of
your achievements. This sure beats the black and white piece of paper stuck
to the fridge with a magnet.
In your opinion, do you think there will be more of a demand for badges
in the graphic design world?
I really do since users love customizing and interacting with the internet
now more and more. People have always collected rewards for their
achievements. So a badge with a strong design should be a great little
readMedia customers who’ve watched our platform evolve over the last 18 months know that publicizing student achievements in social media is an authentic, powerful way to reach audiences online with positive brand messaging. Turning students (and parents!) into advocates by getting them to share stories of their own accomplishments at an institution is an engaging content strategy that gets results. These personalized stories, and the visual badges that accompany them, are a way to create “micro-virality” about the success of your students and expose all of their connections to the great opportunities available at your institution.
We love the standard set of readabout.me badges that accompany student achievement stories. Designed by Pepco Studios’ Phil Pascuzzo, designer of the original Twitter bird logo, these badges are colorful, engaging and look great in the Facebook newsfeed (plus they generate a ton of likes and comments — four times the average!). But, we also know that many institutions have worked hard to develop strict visual identity systems that incorporate elements of their brand — school colors, mascots, taglines. As a result, we’ve rolled out a new product: readMedia clients now have the opportunity to brand the achievement badges, and even design completely custom badges!
Dozens of our current clients — like Clemson University, University of Wisconsin-River Falls, Marist College, Clarkson University, Union College in Kentucky, and Hudson Valley Community College — have all upgraded their readMedia subscriptions to include custom branding on readabout.me. By adding their institution’s name and colors to the existing readabout.me badges, or by having their internal graphics team design custom badges, these institutions and many more are ensuring that when students and parents share achievements online, the badges and the achievement are instantly recognizable and affiliated with the college.
In addition to badges that more closely match an institution’s visual identity, branding packages on readabout.me also include a landing page that aggregates and highlights achievements from that institution’s students. Colleges can design this landing page and link to its other social media properties and its web site.
When students don a college sweatshirt or affix a university window sticker to the back of their car, they’re showcasing their pride and affiliation with an institution. Customized branding on readabout.me allows institutions to ensure that type of affiliation is happening online, too. When a Clemson student shares an achievement that proudly bears a purple-and-orange Clemson badge, complete with the tiger paw, all of his or her Facebook friends connect that student and his or her achievement — be it making the president’s list, studying abroad, or earning a scholarship — with the institution where it occurred. And since the average achievement shared to Facebook generates 7 click-throughs back to the original story on readabout.me, colleges have an even stronger opportunity to drive prospects to their other social properties and web site via the readabout.me story.
If you’re interested in learning about how to add branding and custom badges to your institution’s readabout.me presence, you can contact us at email@example.com.
Every story you send out on the readMedia platform automatically creates a personalized achievement online for your students – this achievement is created from the single format template you create in your account. The personalized achievements live on readabout.me [see example]. At readabout.me students can share their achievements on Facebook and Twitter [see example]. Students can even claim their achievement and attach a photo [see example].
The students’ individual achievements are then rolled up into a professional, powerful online profile on readabout.me that shows the great things their involved in on campus. Each time you send out an achievement for a particular student, it will automatically attach to their readabout.me profile [See example].
All achievements on readabout.me are awarded a unique “badge of approval” by readMedia to show that they’ve been verified by your institution. The badges are a visual representation of the achievement.
Students can’t find their achievements online if you don’t notify them!
Student emails: the most important piece of the puzzle
To notify students that you’re acknowledging their achievement, you must include their email addresses in the spreadsheet you upload to the readMedia platform. Your students will automatically receive an email that directs them to their achievement on readabout.me.
The notification comes from your email address and it contains a list of the newspapers the achievement was sent to [see example]. You can even notify mom and dad by simply putting each email address in a separate column.
All you have to do is press send and readMedia takes care of the rest!
Why is readabout.me important for my college or university?
readabout.me is a powerful strategic marketing tool for your institution and your brand. It unites social media, earned media and reputation management to create meaningful results in brand awareness, engagement and key institutional outcomes.
See how colleges and universities are promoting readabout.me on campus.
Why is readabout.me important for students?
readabout.me creates a positive online identity for students. It helps people who make decisions about internships, grad school, and jobs find the “good stuff” about them.
Your readMedia subscription is not just a media relations tool. Contact us to learn how other colleges and universities are positioning readMedia and readabout.me in their overall communication plan and how your subscription supports marketing and branding objectives, enrollment, and student outcomes.