Welcome to our first round-up of the new year! Here are a few of our favorite student achievements and articles of the week.
- Morales Gonzalez Honored with a Gold Star at the Citadel
- Maxwell Hendricks Brings Medical Help and Hope From Marquette University to Honduran Families
- Binghamton Student Victoria Eckenrod will Compete in the National Finals of PricewaterhouseCoopers
Higher Ed Articles
- Ed Osbourn of Eastern Connecticut State University explains how their strategic use of readabout.me (readMedia’s platform) has turned into a growth opportunity for brand communications.
- A growing number of universities and colleges are providing additional support to foster care students, reports USA Today.
- A report released this week by UMass Dartmouth (a readMedia client) shows that higher ed institutions are demonstrating a more strategic approach to their online communications.
This past year has been an exciting one for readMedia. From adding two new team members, rolling out readabout.me and branding, 2011 challenged and pushed us to become even better. We are lucky to have the opportunity to work with many great clients that are open to new ideas.
So as the year comes to an end, It’s the perfect time to point out some of the achievements, profiles and school pages that stood out to us in 2011.
- Mesalands Community College: Students Hunt for Dinosaurs in New Mexico
- SCAD: Students Appear at New York Fashion Week
- Marquette University: Students Sing at White House
- Miami University: Students March in Macy’s Thanksgiving Day Parade
- University of Delaware: Students Appear on The Sing Off
- Gonzaga University: Students Meet Warren Buffett
- Clemson University: Student Interns at NASA
- Eastern Connecticut State University: Students Perform at Carnegie Hall
- Marquette University: Students Snatch the Golden Snitch
- Wake Forest University: High School Students Learn Green Living
- Lebanon Valley College: Roberto Valdes
- University of Evansville: Caitlyn Mumm
- Ashland University: Kelsey Paramore
- Melissa Stafford Joins Northwest Nursing Students to Collect Yoplait Lids for Cancer Research
- (23 individual achievements)
- Biola Student Lydia Ness Publishes a Book on the Dominican Republic (11 individual achievements)
- Kate Rademan Traveled to Joplin to Provide Art Thereapy With WWU Art Club (9 individual achievements)
Is your institution preparing students for post-college success? Employers don’t think so. A survey of 1,000 employers found that less than 10 percent of them thought colleges did an “excellent” job of preparing students for work.
Tim Nekritz at SUNY Oswego (a readMedia client) conducted an interesting social media content experiment: 24 hours in photos on his campus. He share how he integrated Twitter, Dipity, Posterous, Dropbox and other tools to plan and execute the project, which resulted in a visual journal of a day on the Oswego campus.
Northwestern University’s Matthew Herek compiled a “completely unscientific list” for the CASE social media blog of the top five social media happenings in 2011, including Facebook changes and Google Plus. How have these trends impacted marketing at your university?
Here are some of our favorite student achievements and articles of the week:
- Anthony Barranco Participates in St. Jude Fundraising Drive at Marist College (404 individual achievements)
- Jennifer Bolognani of Chicago is Among 112 Lewis University Nursing Students to Pass NCLEX Nursing Exam (44 individual achievements)
- Jana Lowe Honored as Davis & Elkins Senior Athlete (6 individual achievements)
- A report released this week by the Higher Education Research Institute at the University of California examines the factors that influence college graduation. [Education Week]
- Three in four Americans now say that college is too expensive for most people to afford. This article by The New York Times talks about how the Occupy movement protests helped push spiraling college costs into the national spotlight, again.
Happy Friday! This week we have some great scholarship achievements, an article about HigherEdWeb and a study released by NACAC.
Sheona Douglas Participates in Charitable Crohn’s and Colitis Walk at EASTERN (17 individual achievements)
Raymond Bierbach of Hunlock Creek Inducted into Economics Honors Society at Lycoming College ( 13 individual achievements)
Ashley Khan Receives Pathways to Excellence Scholarship from Notre Dame of Maryland University (17 individual achievements)
Articles you should read:
Last week, the Meet Content blog explored the role of public relations in higher ed by interviewing communicators from three institutions.
A study release by NACAC this week shows that more students are applying to more colleges, but that selectivity has remained fairly stable.
readMedia won’t be in Austin next week for HighEdWeb, but fortunately the team at Higher Ed Live has all non-attendees covered.
This is the third post in a series aimed at showing you how our best clients are using readMedia for maximum results.
Strategic Tip #3: Turn recurring student achievements into automatic hometowners each semester.
While each college or university has their own unique student activities and achievements happening on campus, there are certain activities that will occur every semester, year after year.
Mapping out a content strategy of student activities and achievements to the school year will help you identify the hometowners you should be sending every semester. To get started, take a look what goes on during every month of the semester and pick out the recurring events.
Here are a few examples of activities that you should acknowledge every semester:
After you’ve mapped out your content strategy, you should reach out to the activity coordinators to inform them of readabout.me. The goal is to create a procedure so you can quickly obtain your information every semester. All you need is a list of the students involved and generic content about the activity.
Now a quick email to the coordinators at the beginning of each semester will serve as a reminder. And since your templates are saved in your Hometown Newsmaker Account, you can simply reuse your templates every semester.
To help you get started, we’ve created a calendar of recurring student achievements.
It’s time for our weekly round-up! We have three great student achievements (who wouldn’t want an achievement badge for competing in a rodeo?), a Higher Ed Live interview and an article on alumni communications.
- Tyrel Virden Performs Well in Arizona for the Meslands Community College Rodeo Team (15 individual stories)
- Mike Cusumano Begins Student Teaching for Wilkes University (35 individual stories)
- Kristin Witcher Participates in Hendrix College Theatre Production (6 individual stories)
Things you shouldn’t miss
Higher Ed Live interviews Patrick Powers, Director of Digital Marketing and Communications at Webster University, on how the latest Facebook changes will impact Higher Education.
Are your students prepared for entry into their alumni association? Alumni Communications examines why it’s important to make the alumni association the start of a student’s journey with the university.