readabout.me: A Powerful New ProductPosted: February 16, 2012 | |
Last summer, readMedia supercharged your subscription with an exciting new product: readabout.me, an application that’s the foundation of a powerful new strategic marketing tool for your institution and your brand. readabout.me unites social media, earned media and reputation management to create meaningful results in brand awareness, engagement and key institutional outcomes.
readabout.me has been a smashing success so far. Hundreds of thousands of people read the stories you’re creating about enrollment, dean’s list and graduation, and literally millions are exposed to them in social media—all as part of your readMedia subscription. Many colleges and universities are incorporating readabout.me into senior-level strategic planning to highlight the key programs and student outcomes that they want to promote.
The numbers have been staggering. Let me share one of the most surprising ones with you: despite the much-heralded “death of e-mail,” and the scuttlebutt we hear about how hard it is to get students to read messages from schools, 98% of students who open the email notification click through to view their achievement. That’s on top of more than 65% open rates, which are even higher for those of you who are actively marketing the readabout.me experience to students.
Not only do the students read the stories, they actively engage with them in their social networks. We’ll be rolling out more and better metrics this year to help you measure that engagement, but you should know that for every 1,000 achievements you create (e.g., a single Dean’s List with 1,000 students on it), more than 87,000 friends and family see that story and mesage on Facebook. These are just like Facebook’s new Sponored Stories, but you’re getting them for free!
We here at readMedia want you to get the most from your subscription and have created resources to help you do that. We have conducted dozens of senior level briefings over the past six months and encourage you to schedule one soon. Include your brand marketing leaders, your social media expert and even those charged with student success. The most productive briefings include participants from all departments charged with connecting your brand with outcomes. You will all find it worthwhile as a way to get the most from your subscription and benchmark your readMedia usage against your peers.